CHYBNU Business Blog

Today, internet presence is important for any businesses. It has become a necessity as well. For consumers, they need the internet to purchase things online. If your business is selling a product or services, then you might miss out on huge percentage of profits if you don’t have online presence. Of course, you company should also have a nicely designed website so people would be entice to buy anything that you sell.

One of the ways to market you site is through SEO or search engine optimization. There are a lot of Search Engine Optimization Companies nowadays. Take note that it is not all about design; it includes keywords research and technical stuff. Some Search Engine Optimization Services also includes blog marketing, link exchange and directory submission. A company called ThinkBIGSites.com is a Search Engine Optimization Consulting firm for your internet marketing needs. They have developed their own marketing methods that are proven to work to be able to get your website in top ranking position. There also offer web design, web hosting and other web development needs. Their team is composed of internet business consultants, professionals and experts. Their mission is to help their clients increase their profits using the internet.

Everyday I’m thinking of ways on where to invest my money. And it seems hard to find what is the right thing to do in business management. Recently there’s a global crisis in crude oil prices. And prices of basic commodities are also rising. The inflation is increasing as well. According to the local news, this year inflation is the highest since 1999 which is 9% inflation rate. I think in order to fight the depreciation of my money I need to start new business now so that I could use the money and don’t let it sleep.

I’m planning to start a hotel and restaurant business because I think this is the business that I know how to run. I was inspired to start this business because few years ago when I’ve visited Stockholm I was impressed with Hotel Stockholm with their very good services. I think I could carry this attitude and services to my homeland. Soon, I will be planning on where I will start this business. And I will let you know on what will happen to my hotel and restaurant business.

We will held a seminar this month about different business strategy and marketing. We have invited few known people about the said topic. We also purchase a state of the art audio visual system. We want this seminar to be successful so that we could do these quarterly or annually so that we could invite more people to this seminar and we could learn more from the different people on these business.

We’re still searching for people who could be our speaker on these seminar. As of now we have atleast 10 speakers on topics like advertising, marketing, and sales strategy. If you could suggest any speaker that I can contact please let me know. They must be have good background on business management and currently have successful business right now. I’ll update you on these seminar soon.

Do you ever feel that it is taking forever for you to see the results of your marketing efforts?

You are not alone. This phenomenon can be compared to something called the “Flywheel Effect”.

The Flywheel Effect is a term coined by Jim Collins, author of the best-selling book, Good to Great. In this book, he analyzed companies in the U.S. over a forty-year period to find out what made them outstanding in their industries. One of the traits they had in common was sustained focus - being able to stick with an activity or direction until they achieved the goal or desired outcome.

In his flywheel analogy, he describes a massive metal disk. It is 100 feet in diameter, 10 feet thick, and weighs 25 tons. Wow! Think of that flywheel as being your company. Your job is to get that flywheel to move as fast as possible, because momentum is what will generate superior economic results over time.

Right now, that flywheel is at a standstill. To get it moving, you must make a tremendous effort. You push with all of your strength and might, and finally, you get the flywheel to inch forward.

After one week of sustained effort, you get the flywheel to complete one entire turn. You keep pushing, and the flywheel begins to move a little bit faster. It takes a lot of work, but at last, the flywheel makes a second rotation.

You keep pushing steadily. It makes three, four, five, and finally six turns. With each turn, it moves faster, and then — at some point, you “break through” the invisible barrier that seemed to be holding you back. The momentum of the heavy wheel makes it spin faster and faster, its own weight propelling it. You are not pushing any harder, but the flywheel is accelerating, its momentum building, and speed increasing.

This analogy describes the effort that must be put in to marketing activities before results are noticed. It takes effort, sustained focus, and patience. Many people give up before they even get the flywheel moving.

Keep pushing on that flywheel. Don’t give up. With the right mix of marketing activities effort, and professional guidance, you’ll get your flywheel moving and begin to see results!

By Bonita L. Richter